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20+
global offices
500+
local professionals
10,000+
projects delivered
Marketing and digital engagements in 13 industries
What We Do

End-to-End Digital Execution

We support organizations across Asia across marketing advisory, creative production, digital channels, and B2B sales transformation. Our teams combine planning and delivery to strengthen brand presence, engagement, and commercial outcomes.

Improved digital marketing ROI

Increased B2B sales pipeline growth

Delivered digital initiatives in Asia

What's Included

Interactive Solutions Capabilities

YCP's Interactive Solutions Division combines strategy, creative execution, digital marketing, and sales transformation to drive measurable growth across Asia.

Marketing Advisory

YCP shapes go-to-market strategy, refine positioning, and improve engagement to strengthen commercial performance across key markets.

Creatives and Production

We produce campaign assets and content aligned to brand strategy, audience insight, and business goals across channels.

Digital Marketing

YCP activates SEO, SEM, social, and performance channels to drive acquisition, engagement, and measurable growth in local markets.

B2B Sales DX

We improve B2B sales through lead generation, digital engagement, and funnel optimization to increase conversion and pipeline quality.
Get in Touch Explore Case Studies
Why Clients Come to Us

Challenges We Help Solve

Weak positioning, low campaign performance, and fragmented execution can limit growth. YCP connects strategy, marketing, and sales to drive consistent results.

“Our brand gets overlooked.”

Weak brand visibility across Asia

Inconsistent messaging and unclear positioning reduce recognition and limit growth. YCP strengthens visibility through brand strategy and execution.
“Campaigns aren’t driving revenue.”

Low conversion from digital spend

Traffic without conversion drains budget and slows growth. We improve campaign performance through SEO, SEM, and targeted execution.
“Our pipeline growth has stalled.”

Weak B2B pipeline generation

Sales teams struggle to generate qualified leads in digital-first markets. We enable B2B pipeline growth through digital engagement and structured lead generation.
“Our e-commerce growth is flat.”

Stalled e-commerce growth

Poor digital experience and fragmented execution limit online growth. YCP improves performance through integrated e-commerce and marketing execution.
“We lack local customer insight.”

Limited consumer market understanding

Entering new Asian markets without local insight leads to weak positioning and pricing missteps. We strengthen decisions through research and strategy.
“Creative work isn’t driving growth.”

Creative disconnected from outcomes

Well-produced campaigns can still underperform when not tied to commercial goals. YCP aligns creatives with strategy to drive measurable impact.
Background

Turn marketing and e-commerce sales into measurable growth

YCP strengthens brand, performance, and sales execution through integrated marketing and digital delivery across Asia.

Our Experts

Shingo Kasumoto

Shingo Kasumoto

Group Officer, Managing Partner, and CEO of Interactive Solutions Division

Singapore

Mehdi Jaouadi

Mehdi Jaouadi

Partner

Thailand

Natsumi Horikawa

Natsumi Horikawa

Partner

Singapore

Eunice Maximo

Eunice Maximo

Partner

Philippines

Interactive Solutions: Frequently Asked Questions

Learn how YCP supports marketing, digital growth, and sales transformation across Asia.

YCP Interactive Solutions covers the full marketing value chain: marketing advisory, creative production, digital marketing, B2B Sales DX, consumer research, and brand and pricing strategy. Our teams combine strategic planning with hands-on execution across Asian markets to improve visibility, engagement, and commercial performance.
Unlike traditional agencies focused primarily on campaign execution, YCP combines strategic consulting with marketing and sales implementation. We support organizations through market research, positioning, digital execution, and B2B sales transformation while remaining focused on outcomes such as pipeline growth, conversion performance, and revenue impact.
YCP Interactive Solutions supports organizations operating in or expanding across Asia that need integrated marketing and sales support without having to coordinate multiple vendors. Typical clients include mid-market companies seeking stronger brand positioning, digital growth, customer acquisition, and B2B sales transformation through a single execution-focused partner.
Yes. YCP supports organizations from research and strategic planning through creative production, digital marketing execution, and sales transformation initiatives. Our teams work across strategy, execution, and performance optimization, helping organizations grow cohesively.
YCP has teams embedded across major Asian markets, including Japan, Southeast Asia, and Greater China. This regional presence allows us to support localized marketing execution, consumer engagement, and sales transformation strategies tailored to different market conditions, customer behaviors, and business environments.
YCP measures success through business outcomes tied to growth and commercial performance. Depending on the engagement, this may include pipeline growth, digital marketing ROI, customer acquisition, e-commerce revenue, lead quality, conversion performance, and sales efficiency improvements rather than vanity metrics alone.
Background

Build a stronger marketing and sales strategy across Asia

Improve your organization's digital performance, customer engagement, and sales execution through YCP's integrated support.

Case Study

Healthcare Expansion into the Southeast and South Asian Markets

YCP Solidiance’s expertise in the Asian markets helped a pharmaceutical company create an actionable strategy for long-term market entry and expansion.

Case Study

Market Entry for a Lubricant Company to Australian Market

Indonesian lubricant company enters Australia market.

Case Study

Vietnam and Thailand's Manufacturing & Investment Landscape Review

A major electronic company wants to reduce its reliance in China and shift focus to Vietnam and Thailand.

Relevant Insights

Unlocking Growth: Indonesia Skincare Market Penetration

Penetration in Indonesian skincare market is driven by both online and offline strategies, effectively driving engagement and boosting sales.

AdTech: Digital Technology to Transform Advertising

As the pandemic continues to take a toll on traditional advertising, affected companies have turned to AdTech to continually innovate within the industry.

The Green Revolution in Vietnam: Government Initiatives and Campaigns

The Vietnamese government is pushing ahead for the Green Revolution across key areas such as smart cities, smart homes, and energy installations.

Business Continuity Plan for the Philippine Healthcare Sector to Survive the Pandemic

BCP needs to be tailored to ensure operational continuity, curtail disruption impact, reduce liabilities, and to protect and preserve shareholders’ value.

The Importance of Going Cashless for Saudi Arabia During a Pandemic

Saudi Arabia has embarked on its bold transformation to become a 'cashless society' by 2030.

Inquiries

Get in touch with us to discuss your strategy needs and how we can help you develop a plan to accelerate your growth.

Available in Your Market

Asia Cambodia United Arab Emirates Laos Japan Southeast Asia Singapore Thailand Indonesia Malaysia Philippines Vietnam Greater China China Hong Kong Taiwan India Europe United Kingdom Netherlands Germany France United States Middle East